Magazine

THE CHALLENGELitify faced a positioning challenge in the crowded legal technology market. While competitors positioned as ” legal management systems” focused on administrative tasks, Litify needed differentiation. The company had…

THE CHALLENGEEVOGEN dominated their category for years, but competitors closed the gap and everything began to look the same. In a crowded biotech landscape where every company spoke about molecules…

THE CHALLENGEGIGASPACES, a data technology pioneer with two decades of experience, faced a critical positioning challenge as they launched eRAG, a revolutionary GenAl-powered solution for structured data interaction. GIGASPACES needed…

The Challenge To craft a compelling story for Kramer’s new software product that aligned with their new brand positioning. The Solution We built a differentiated concept that emphasized intuitive user…

The Challenge  Kramer Electronics, known as a “boxes and cables” company, faced a significant challenge during the Covid  pandemic, with the increased demand for connectivity. They sought to reposition themselves…

On the small “miracles” that happen while building a presentation You begin with structure, objectives, and a clear plan. You map the narrative, define the message, and sketch the arc…

Working on a deck with C-level leaders is never just about slides For C-level executives, a presentation is far more than a communication asset. It’s a moment where leadership, strategy,…

In an era where conferences blur together and keynotes fade fast, the real challenge is creating a moment that resonates and stays. When Litify set out to mark a decade…

Before building a presentation, shaping a campaign, or even introducing yourself in a meeting, ask one question: Is the story I’m telling serving me, or the listener?

We’re used to thinking of story as marketing’s job. But when a team lacks direction or an organization slips into chaos, it becomes clear: story is a must-have management tool.…

The secret to a great presentation – balance them In presentations, the relationship between visuals and the written word can be misunderstood. Some see design as a shortcut, as something…

Why? Where do we even start… In short – It makes people care. Everyone talks about strategy, numbers, and execution. These are the foundations of any successful business, and without…

If your message can’t be retold, sorry – it isn’t ready. There’s a simple question that reveals whether your story truly works: How does it sound when someone else tells…

You’re the 15th pitch they hear today. How can you stand out? Why should anyone care about you? About your story? About your company? It’s a tough question, and an…

🌶️🫶📈. Yup, that’s all you need. Great storytelling is often described as a mystery – a whimsical intuitive talent you either have or you don’t… We disagree. At Leave a…

When content is produced at infinite scale, originality becomes the only differentiator. In our AI-obsessed moment, content has never been easier to produce. With just a few prompts, we can…

Investor Relations professionals know that storytelling is the cornerstone of effective communication with shareholders. At Leave a Mark, we also believe that bold visions deserve bold storytelling. So, when Kornit…

Perhaps that’s overstated. But something fundamental is shifting in the way companies tell their story to the market — and to themselves.For decades, investor relations (IR) has played a well-defined…

The winning campaign featured two animated characters — Bizzy, a cool and confident yellow cup, and Venty, a stressed-out stress ball — to highlight the contrast between outdated, complicated software…

In A World of Dominated by Digital Communication and Social Media, Storytelling is Becoming More Important Than Ever.Storytelling is more than just a method of communication; It is a tool…

Success and public speaking go hand in hand. We often find ourselves needing to speak in front of an audience, whether in small settings like a team meeting or presenting…

Many companies have an Employer Branding Manager, or maybe the role is integrated into fields such as Internal Communication, HR or Employee Experience. The purpose of the role is to…

The British princess, and future queen, Kate Middleton, is one of the most beloved figures in Britain. The public there (and not only there) craves every bit of information that…

No, your goal in the first meeting with an investor isn’t to “close an investment” or “secure an investment.” Here’s why:Meeting an investor for the first time is a big…