Bizzabo and Leave a Mark won a prize in Digiday's prestigious competition!

The winning campaign featured two animated characters — Bizzy, a cool and confident yellow cup, and Venty, a stressed-out stress ball — to highlight the contrast between outdated, complicated software and Bizzabo’s fresh, user-friendly approach.

Instead of focusing on product features, the campaign told a story — one that resonated deeply with event professionals.

Launched just two days before a major industry conference, the campaign sparked huge buzz and a 3,000% traffic increase.

Leave a Mark led the campaign end-to-end: strategy, concept, character development, and on-the-ground execution. The result was a high-impact campaign that positioned Bizzabo as an innovative challenger brand with heart, humor, and clarity.

Campaign site: https://welcome.bizzabo.com/quitventing

Full winners list:
https://digiday.com/announcement/awards/the-new-york-times-e-l-f-and-business-insider-are-2025-digiday-content-marketing-awards-winners/