Success and public speaking go hand in hand. We often find ourselves needing to speak in front of an audience, whether in small settings like a team meeting or presenting to a client, or in larger settings like a conference or company event. It's a skill that is cultivated over time with practice and finding tips that work for you. While some enjoy being in the spotlight, many find it anxiety-provoking and stressful. With the right practice, anyone can master the art of public speaking and leverage it when needed.

We've gathered five tips from our Director of Global Training, Amit David Bernstein, who has closely worked with many companies training top executives in the art of public speaking.

Here are his suggestions:

1. Storytelling: Stories have a natural ability to capture the audience's attention since they are inherently personal and relatable. Besides keeping your audience engaged, stories are also effective in simplifying and clarifying complex concepts and have the power to inspire and motivate action. Incorporating relevant examples, stories, and anecdotes will allow you to connect with your audience and help them internalize and remember your key messages.

2. Use visuals to your advantage: Incorporate visual aids such as slides, charts, images, and videos to enhance your presentation and reinforce your key messages. Use them sparingly to complement your presentation rather than distract from it. Ensure your visuals are simple, easy to read, visually appealing, and directly related to the message you want to convey.

“Incorporating relevant examples, stories and anecdotes will allow you to connect with your audience and help your audience internalize and remember your key messages.”

3. Be authentic: Clients often ask for tips on body language and gestures that demonstrate confidence. My advice is simple: be yourself. Authenticity builds trust and connection with your audience, making it easier for them to relate to you and your messages. While there are things to avoid, such as crossing your arms or excessive pacing, the best tip is to avoid mimicking someone else's style that doesn't align with who you are. Being authentic is what will inspire your audience to listen.

4. Know your audience: Before preparing your presentation, take the time to understand your audience. This will help you use language and content that resonate with them and suit their interests and knowledge level. By doing so, your presentation will be more engaging and relatable, which helps maintain their attention.

5. Prepare and practice: The key to confidence in public speaking is thorough preparation. Outline your key messages and create content that effectively reinforces them. Anticipate potential questions and prepare responses in advance. Knowing your material inside and out will boost your confidence and allow you to speak more naturally. Practice delivering your presentation multiple times to become familiar with the flow. The more prepared you are, the more relaxed and in control you'll feel on stage.

Next time you have a speaking engagement, remember that practice makes perfect. Being well-prepared will help you deliver your speech effectively, use visuals appropriately, tell compelling stories, and connect with your audience.

And one last thing: public speaking is like a muscle. The more speaking opportunities you take on and practice, the better and more confident you’ll become.

Go crush it!

Learn more about our methodology for creating intriguing company stories