Leave A Mark

In the coming months, we’re heading back to school – the school of narrative engineering.

The struggle is real
Rolling out AI tools is the easy part. Getting people to embrace them is harder. Together with NiCE, we created a compelling internal narrative that helped employees understand AI’s role, trust the transformation, and become active participants in the change.

The Struggle Is RealRolling out AI tools is the easy part. Getting people to embrace them is harder.Together with NiCE, we created a compelling internal narrative that helped employees understand…

THE CHALLENGELitify faced a positioning challenge in the crowded legal technology market. While competitors positioned as ” legal management systems” focused on administrative tasks, Litify needed differentiation. The company had…

THE CHALLENGEEVOGEN dominated their category for years, but competitors closed the gap and everything began to look the same. In a crowded biotech landscape where every company spoke about molecules…

The Challenge To craft a compelling story for Kramer’s new software product that aligned with their new brand positioning. The Solution We built a differentiated concept that emphasized intuitive user…

The Challenge  Kramer Electronics, known as a “boxes and cables” company, faced a significant challenge during the Covid  pandemic, with the increased demand for connectivity. They sought to reposition themselves…