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The struggle is real
Rolling out AI tools is the easy part. Getting people to embrace them is harder. Together with NiCE, we created a compelling internal narrative that helped employees understand AI’s role, trust the transformation, and become active participants in the change.

The Struggle Is RealRolling out AI tools is the easy part. Getting people to embrace them is harder.Together with NiCE, we created a compelling internal narrative that helped employees understand…

This is a boardroom we wouldn’t want to find ourselves in, under any other circumstances.The client: one of the most prominent law firms in the U.S.These are the people behind…

THE CHALLENGELitify faced a positioning challenge in the crowded legal technology market. While competitors positioned as ” legal management systems” focused on administrative tasks, Litify needed differentiation. The company had…

THE CHALLENGEEVOGEN dominated their category for years, but competitors closed the gap and everything began to look the same. In a crowded biotech landscape where every company spoke about molecules…

THE CHALLENGEGIGASPACES, a data technology pioneer with two decades of experience, faced a critical positioning challenge as they launched eRAG, a revolutionary GenAl-powered solution for structured data interaction. GIGASPACES needed…

The Challenge  Kramer Electronics, known as a “boxes and cables” company, faced a significant challenge during the Covid  pandemic, with the increased demand for connectivity. They sought to reposition themselves…

The winning campaign featured two animated characters — Bizzy, a cool and confident yellow cup, and Venty, a stressed-out stress ball — to highlight the contrast between outdated, complicated software…