{"id":3998,"date":"2026-04-30T09:57:32","date_gmt":"2026-04-30T06:57:32","guid":{"rendered":"https:\/\/we.leave-mark.com\/?p=3998"},"modified":"2026-04-30T10:02:40","modified_gmt":"2026-04-30T07:02:40","slug":"kramer-new-product-branding","status":"publish","type":"post","link":"https:\/\/we.leave-mark.com\/he\/case-studies\/kramer-new-product-branding\/","title":{"rendered":"Kramer &#8211; New Product Branding"},"content":{"rendered":"<div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-a8b7e082\" data-vce-do-apply=\"all el-a8b7e082\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-3dacac2d\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-3dacac2d\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-3dacac2d\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-c589abb3\" data-vce-do-apply=\"all el-c589abb3\"><h2>The Challenge<\/h2><p><span style=\"font-weight: 400;\">To craft a compelling story for Kramer\u2019s new software <\/span><span style=\"font-weight: 400;\">product that aligned with their new brand positioning.<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-20 vce-row-equal-height vce-row-content--top\" id=\"el-ed36c803\" data-vce-do-apply=\"all el-ed36c803\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-73271f88\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-73271f88\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-73271f88\"><div class=\"vce-single-image-container vce-single-image--align-left\"><div class=\"vce vce-single-image-wrapper\" id=\"el-502c0234\" data-vce-do-apply=\"all el-502c0234\"><figure><div class=\"vce-single-image-figure-inner\" style=\"width: 689px;\"><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"width: 100%; padding-bottom: 56.3135%;\"><img decoding=\"async\" class=\"vce-single-image lazyload\"  width=\"689\" height=\"388\" data-srcset=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/115-320x180.jpg 320w, https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/115-480x270.jpg.avif 480w, https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/115-689x388.jpg 689w\" data-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/115-689x388.jpg\" data-img-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/115.jpg\" data-attachment-id=\"3978\"  alt=\"\" title=\"115\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 689px; --smush-placeholder-aspect-ratio: 689\/388;\" data-smush-avif-fallback=\"{&quot;data-srcset&quot;:&quot;https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/115-320x180.jpg 320w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/115-480x270.jpg 480w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/115-689x388.jpg 689w&quot;}\" \/><\/div><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><\/div><\/div><\/div><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last\" id=\"el-5bddaa99\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-5bddaa99\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-5bddaa99\"><div class=\"vce-single-image-container vce-single-image--align-left\"><div class=\"vce vce-single-image-wrapper\" id=\"el-78062673\" data-vce-do-apply=\"all el-78062673\"><figure><div class=\"vce-single-image-figure-inner\" style=\"width: 689px;\"><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"width: 100%; padding-bottom: 56.3135%;\"><img decoding=\"async\" class=\"vce-single-image lazyload\"  width=\"689\" height=\"388\" data-srcset=\"https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/121-320x180.jpg.avif 320w, https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/121-480x270.jpg.avif 480w, https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/121-689x388.jpg 689w\" data-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/121-689x388.jpg\" data-img-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/121.jpg\" data-attachment-id=\"3979\"  alt=\"\" title=\"121\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 689px; --smush-placeholder-aspect-ratio: 689\/388;\" data-smush-avif-fallback=\"{&quot;data-srcset&quot;:&quot;https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/121-320x180.jpg 320w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/121-480x270.jpg 480w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/121-689x388.jpg 689w&quot;}\" \/><\/div><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-0b3e4e95\" data-vce-do-apply=\"all el-0b3e4e95\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-7285b950\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-7285b950\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-7285b950\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-8f24697e\" data-vce-do-apply=\"all el-8f24697e\"><h2><b>The Solution<\/b><\/h2><p><span style=\"font-weight: 400;\">We built a differentiated concept that emphasized intuitive user experiences and seamless integration. To bring this concept to life. <strong>We named the product \" Phanta Ray,\" inspired by Heraclitus and the concept of \"everything flows.\"<\/strong> This name encapsulated the\u00a0 <\/span><span style=\"font-weight: 400;\">fluid and adaptive nature of the product.\u00a0\u00a0<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-20 vce-row-equal-height vce-row-content--middle\" id=\"el-2f61884b\" data-vce-do-apply=\"all el-2f61884b\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-50p vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-94d2b47e\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-94d2b47e\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-94d2b47e\"><div class=\"vce-single-image-container vce-single-image--align-left\"><div class=\"vce vce-single-image-wrapper\" id=\"el-241b42b8\" data-vce-do-apply=\"all el-241b42b8\"><figure><div class=\"vce-single-image-figure-inner\" style=\"width: 689px;\"><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"width: 100%; padding-bottom: 56.3135%;\"><img decoding=\"async\" class=\"vce-single-image lazyload\"  width=\"689\" height=\"388\" data-srcset=\"https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/117-320x180.jpg.avif 320w, https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/117-480x270.jpg.avif 480w, https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/117-689x388.jpg 689w\" data-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/117-689x388.jpg\" data-img-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/117.jpg\" data-attachment-id=\"3981\"  alt=\"\" title=\"117\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 689px; --smush-placeholder-aspect-ratio: 689\/388;\" data-smush-avif-fallback=\"{&quot;data-srcset&quot;:&quot;https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/117-320x180.jpg 320w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/117-480x270.jpg 480w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/117-689x388.jpg 689w&quot;}\" \/><\/div><\/div><figcaption>#image_title<\/figcaption><\/figure><\/div><\/div><\/div><\/div><\/div><div class=\"vce-col vce-col--md-50p vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last\" id=\"el-037343e3\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-037343e3\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-037343e3\"><div class=\"vce-single-image-container vce-single-image--align-left\"><div class=\"vce vce-single-image-wrapper\" id=\"el-eafeec24\" data-vce-do-apply=\"all el-eafeec24\"><figure><div class=\"vce-single-image-figure-inner\" style=\"width: 689px;\"><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"width: 100%; padding-bottom: 56.3135%;\"><img decoding=\"async\" class=\"vce-single-image lazyload\"  width=\"689\" height=\"388\" data-srcset=\"https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/119-320x180.jpg.avif 320w, https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/119-480x270.jpg.avif 480w, https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/119-689x388.jpg 689w\" data-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/119-689x388.jpg\" data-img-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/119.jpg\" data-attachment-id=\"3980\"  alt=\"\" title=\"119\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 689px; --smush-placeholder-aspect-ratio: 689\/388;\" data-smush-avif-fallback=\"{&quot;data-srcset&quot;:&quot;https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/119-320x180.jpg 320w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/119-480x270.jpg 480w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/119-689x388.jpg 689w&quot;}\" \/><\/div><\/div><figcaption>#image_title<\/figcaption><\/figure><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-3e3c016b\" data-vce-do-apply=\"all el-3e3c016b\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-588995cd\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-588995cd\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-588995cd\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-d991001b\" data-vce-do-apply=\"all el-d991001b\"><h3><strong>How We Left A Mark<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Our strategic positioning and engaging storytelling effectively set Phanta Ray apart in the market. By focusing on an intuitive, seamless, and friendly audiovisual platform, we highlighted the software's unique value and potential. <strong>This approach not only differentiated <\/strong><\/span><strong>Phanta Ray from competitors but also aligned it with Kramer's <\/strong><span style=\"font-weight: 400;\"><strong>broader mission<\/strong> of redefining engagement in the hybrid world.<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-803ea3ad\" data-vce-do-apply=\"all el-803ea3ad\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-f96fcbd0\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-f96fcbd0\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-f96fcbd0\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-b97dd542\" data-vce-do-apply=\"all el-b97dd542\"><h2><b>New Product Branding Deliverables<\/b><\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-20 vce-row-equal-height vce-row-content--middle\" id=\"el-3accb01c\" data-vce-do-apply=\"all el-3accb01c\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-dca84fc8\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-dca84fc8\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-dca84fc8\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-34358e5d\" data-vce-do-apply=\"all el-34358e5d\"><h2><b>Positioning\u00a0<\/b><b>& Naming<\/b><\/h2><\/div><\/div><div class=\"vce-single-image-container vce-single-image--align-left\"><div class=\"vce vce-single-image-wrapper\" id=\"el-c0228b5e\" data-vce-do-apply=\"all el-c0228b5e\"><figure><div class=\"vce-single-image-figure-inner\" style=\"width: 746px;\"><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"width: 100%; padding-bottom: 56.4343%;\"><img decoding=\"async\" class=\"vce-single-image lazyload\"  width=\"746\" height=\"421\" data-srcset=\"https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/143-320x181.jpg.avif 320w, https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/143-480x271.jpg.avif 480w, https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/143-746x421.jpg 746w\" data-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/143-746x421.jpg\" data-img-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/143.jpg\" data-attachment-id=\"3982\"  alt=\"\" title=\"143\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 746px; --smush-placeholder-aspect-ratio: 746\/421;\" data-smush-avif-fallback=\"{&quot;data-srcset&quot;:&quot;https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/143-320x181.jpg 320w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/143-480x271.jpg 480w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/143-746x421.jpg 746w&quot;}\" \/><\/div><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-ad1de640\" data-vce-do-apply=\"all el-ad1de640\"><h2>Product Presentation<\/h2><\/div><\/div><div class=\"vce-single-image-container vce-single-image--align-left\"><div class=\"vce vce-single-image-wrapper\" id=\"el-93819ae2\" data-vce-do-apply=\"all el-93819ae2\"><figure><div class=\"vce-single-image-figure-inner\" style=\"width: 749px;\"><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"width: 100%; padding-bottom: 56.2083%;\"><img decoding=\"async\" class=\"vce-single-image lazyload\"  width=\"749\" height=\"421\" data-srcset=\"https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/132-320x180.jpg.avif 320w, https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/132-480x270.jpg.avif 480w, https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/132-749x421.jpg 749w\" data-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/132-749x421.jpg\" data-img-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/132.jpg\" data-attachment-id=\"3983\"  alt=\"\" title=\"132\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 749px; --smush-placeholder-aspect-ratio: 749\/421;\" data-smush-avif-fallback=\"{&quot;data-srcset&quot;:&quot;https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/132-320x180.jpg 320w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/132-480x270.jpg 480w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/132-749x421.jpg 749w&quot;}\" \/><\/div><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-4015fa89\" data-vce-do-apply=\"all el-4015fa89\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-9d3984a1\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-9d3984a1\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-9d3984a1\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-1fc372c4\" data-vce-do-apply=\"all el-1fc372c4\"><h2><b>Product Video<\/b><\/h2><\/div><\/div><div class=\"vce-single-image-container vce-single-image--align-left\"><div class=\"vce vce-single-image-wrapper\" id=\"el-e975bdb2\" data-vce-do-apply=\"all el-e975bdb2\"><figure><div class=\"vce-single-image-figure-inner\" style=\"width: 829px;\"><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"width: 100%; 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We named the product &quot; Phanta Ray,&quot; inspired by Heraclitus and the concept of &quot;everything flows.&quot; This name","twitter:image":"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2024\/10\/Leave_a_Mark_LOGO.png"},"aioseo_meta_data":{"post_id":"3998","title":"#post_title #separator_sa #site_title","description":"#post_excerpt","keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-04-30 08:08:37","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2026-04-30 06:48:37","updated":"2026-04-30 08:09:42"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/we.leave-mark.com\/he\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/we.leave-mark.com\/he\/category\/case-studies\/\" title=\"Case Studies\">Case Studies<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tKramer \u2013 New Product Branding\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/we.leave-mark.com\/he"},{"label":"Case Studies","link":"https:\/\/we.leave-mark.com\/he\/category\/case-studies\/"},{"label":"Kramer &#8211; New Product Branding","link":"https:\/\/we.leave-mark.com\/he\/case-studies\/kramer-new-product-branding\/"}],"_links":{"self":[{"href":"https:\/\/we.leave-mark.com\/he\/wp-json\/wp\/v2\/posts\/3998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/we.leave-mark.com\/he\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/we.leave-mark.com\/he\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/we.leave-mark.com\/he\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/we.leave-mark.com\/he\/wp-json\/wp\/v2\/comments?post=3998"}],"version-history":[{"count":0,"href":"https:\/\/we.leave-mark.com\/he\/wp-json\/wp\/v2\/posts\/3998\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/we.leave-mark.com\/he\/wp-json\/wp\/v2\/media\/3959"}],"wp:attachment":[{"href":"https:\/\/we.leave-mark.com\/he\/wp-json\/wp\/v2\/media?parent=3998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/we.leave-mark.com\/he\/wp-json\/wp\/v2\/categories?post=3998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/we.leave-mark.com\/he\/wp-json\/wp\/v2\/tags?post=3998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}