{"id":3998,"date":"2026-04-30T09:57:32","date_gmt":"2026-04-30T06:57:32","guid":{"rendered":"https:\/\/we.leave-mark.com\/?p=3998"},"modified":"2026-05-04T08:25:57","modified_gmt":"2026-05-04T05:25:57","slug":"kramer-new-product-branding","status":"publish","type":"post","link":"https:\/\/we.leave-mark.com\/he\/case-studies\/kramer-new-product-branding\/","title":{"rendered":"Kramer &#8211; New Product Branding"},"content":{"rendered":"<div class=\"vce-row-container\" data-vce-boxed-width=\"true\">\r\n<div id=\"el-a8b7e082\" class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" data-vce-do-apply=\"all el-a8b7e082\">\r\n<div class=\"vce-row-content\" data-vce-element-content=\"true\">\r\n\r\n\r\n<div id=\"el-3dacac2d\" class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\">\r\n<div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background el-3dacac2d\">\r\n<div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-3dacac2d\">\r\n\r\n\r\n<div class=\"vce-text-block\">\r\n<div id=\"el-c589abb3\" class=\"vce-text-block-wrapper vce\" data-vce-do-apply=\"all el-c589abb3\">\r\n<h2>The Challenge<\/h2>\r\n<span style=\"font-weight: 400;\">To craft a compelling story for Kramer\u2019s new software <\/span><span style=\"font-weight: 400;\">product that aligned with their new brand positioning.<\/span>\r\n\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"vce-row-container\" data-vce-boxed-width=\"true\">\r\n<div id=\"el-ed36c803\" class=\"vce-row vce-row--col-gap-20 vce-row-equal-height vce-row-content--top\" data-vce-do-apply=\"all el-ed36c803\">\r\n<div class=\"vce-row-content\" data-vce-element-content=\"true\">\r\n\r\n\r\n<div id=\"el-73271f88\" class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-first vce-col--lg-first vce-col--xl-first\">\r\n<div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background el-73271f88\">\r\n<div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-73271f88\">\r\n\r\n\r\n<div class=\"vce-single-image-container vce-single-image--align-left\">\r\n<div id=\"el-502c0234\" class=\"vce vce-single-image-wrapper\" data-vce-do-apply=\"all el-502c0234\">\r\n<figure>\r\n<div class=\"vce-single-image-figure-inner\" style=\"width: 689px;\">\r\n<div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"width: 100%; padding-bottom: 56.3135%;\"><img decoding=\"async\" class=\"vce-single-image lazyload\" title=\"115\" data-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/115-689x388.jpg\" data-srcset=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/115-320x180.jpg 320w, https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/115-480x270.jpg.avif 480w, https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/115-689x388.jpg 689w\" alt=\"\" width=\"689\" height=\"388\" data-img-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/115.jpg\" data-attachment-id=\"3978\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 689px; --smush-placeholder-aspect-ratio: 689\/388;\" data-smush-avif-fallback=\"{&quot;data-srcset&quot;:&quot;https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/115-320x180.jpg 320w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/115-480x270.jpg 480w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/115-689x388.jpg 689w&quot;}\" \/><\/div>\r\n<\/div>\r\n<figcaption hidden=\"\"><\/figcaption><\/figure>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div id=\"el-5bddaa99\" class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last\">\r\n<div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background el-5bddaa99\">\r\n<div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-5bddaa99\">\r\n\r\n\r\n<div class=\"vce-single-image-container vce-single-image--align-left\">\r\n<div id=\"el-78062673\" class=\"vce vce-single-image-wrapper\" data-vce-do-apply=\"all el-78062673\">\r\n<figure>\r\n<div class=\"vce-single-image-figure-inner\" style=\"width: 689px;\">\r\n<div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"width: 100%; padding-bottom: 56.3135%;\"><img decoding=\"async\" class=\"vce-single-image lazyload\" title=\"121\" data-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/121-689x388.jpg\" data-srcset=\"https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/121-320x180.jpg.avif 320w, https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/121-480x270.jpg.avif 480w, https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/121-689x388.jpg 689w\" alt=\"\" width=\"689\" height=\"388\" data-img-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/121.jpg\" data-attachment-id=\"3979\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 689px; --smush-placeholder-aspect-ratio: 689\/388;\" data-smush-avif-fallback=\"{&quot;data-srcset&quot;:&quot;https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/121-320x180.jpg 320w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/121-480x270.jpg 480w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/121-689x388.jpg 689w&quot;}\" \/><\/div>\r\n<\/div>\r\n<figcaption hidden=\"\"><\/figcaption><\/figure>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"vce-row-container\" data-vce-boxed-width=\"true\">\r\n<div id=\"el-0b3e4e95\" class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" data-vce-do-apply=\"all el-0b3e4e95\">\r\n<div class=\"vce-row-content\" data-vce-element-content=\"true\">\r\n\r\n\r\n<div id=\"el-7285b950\" class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\">\r\n<div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background el-7285b950\">\r\n<div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-7285b950\">\r\n\r\n\r\n<div class=\"vce-text-block\">\r\n<div id=\"el-8f24697e\" class=\"vce-text-block-wrapper vce\" data-vce-do-apply=\"all el-8f24697e\">\r\n<h2><b>The Solution<\/b><\/h2>\r\n<span style=\"font-weight: 400;\">We built a differentiated concept that emphasized intuitive user experiences and seamless integration. To bring this concept to life. <strong>We named the product \" Phanta Ray,\" inspired by Heraclitus and the concept of \"everything flows.\"<\/strong> This name encapsulated the\u00a0 <\/span><span style=\"font-weight: 400;\">fluid and adaptive nature of the product.\u00a0\u00a0<\/span>\r\n\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"vce-row-container\" data-vce-boxed-width=\"true\">\r\n<div id=\"el-2f61884b\" class=\"vce-row vce-row--col-gap-20 vce-row-equal-height vce-row-content--middle\" data-vce-do-apply=\"all el-2f61884b\">\r\n<div class=\"vce-row-content\" data-vce-element-content=\"true\">\r\n\r\n\r\n<div id=\"el-94d2b47e\" class=\"vce-col vce-col--md-50p vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-first vce-col--lg-first vce-col--xl-first\">\r\n<div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background el-94d2b47e\">\r\n<div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-94d2b47e\">\r\n\r\n\r\n<div class=\"vce-single-image-container vce-single-image--align-left\">\r\n<div id=\"el-241b42b8\" class=\"vce vce-single-image-wrapper\" data-vce-do-apply=\"all el-241b42b8\">\r\n<figure>\r\n<div class=\"vce-single-image-figure-inner\" style=\"width: 689px;\">\r\n<div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"width: 100%; padding-bottom: 56.3135%;\"><img decoding=\"async\" class=\"vce-single-image lazyload\" title=\"117\" data-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/117-689x388.jpg\" data-srcset=\"https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/117-320x180.jpg.avif 320w, https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/117-480x270.jpg.avif 480w, https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/117-689x388.jpg 689w\" alt=\"\" width=\"689\" height=\"388\" data-img-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/117.jpg\" data-attachment-id=\"3981\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 689px; --smush-placeholder-aspect-ratio: 689\/388;\" data-smush-avif-fallback=\"{&quot;data-srcset&quot;:&quot;https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/117-320x180.jpg 320w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/117-480x270.jpg 480w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/117-689x388.jpg 689w&quot;}\" \/><\/div>\r\n<\/div>\r\n<figcaption>#image_title<\/figcaption><\/figure>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div id=\"el-037343e3\" class=\"vce-col vce-col--md-50p vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last\">\r\n<div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background el-037343e3\">\r\n<div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-037343e3\">\r\n\r\n\r\n<div class=\"vce-single-image-container vce-single-image--align-left\">\r\n<div id=\"el-eafeec24\" class=\"vce vce-single-image-wrapper\" data-vce-do-apply=\"all el-eafeec24\">\r\n<figure>\r\n<div class=\"vce-single-image-figure-inner\" style=\"width: 689px;\">\r\n<div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"width: 100%; padding-bottom: 56.3135%;\"><img decoding=\"async\" class=\"vce-single-image lazyload\" title=\"119\" data-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/119-689x388.jpg\" data-srcset=\"https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/119-320x180.jpg.avif 320w, https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/119-480x270.jpg.avif 480w, https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/119-689x388.jpg 689w\" alt=\"\" width=\"689\" height=\"388\" data-img-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/119.jpg\" data-attachment-id=\"3980\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 689px; --smush-placeholder-aspect-ratio: 689\/388;\" data-smush-avif-fallback=\"{&quot;data-srcset&quot;:&quot;https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/119-320x180.jpg 320w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/119-480x270.jpg 480w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/119-689x388.jpg 689w&quot;}\" \/><\/div>\r\n<\/div>\r\n<figcaption>#image_title<\/figcaption><\/figure>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"vce-row-container\" data-vce-boxed-width=\"true\">\r\n<div id=\"el-3e3c016b\" class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" data-vce-do-apply=\"all el-3e3c016b\">\r\n<div class=\"vce-row-content\" data-vce-element-content=\"true\">\r\n\r\n\r\n<div id=\"el-588995cd\" class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\">\r\n<div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background el-588995cd\">\r\n<div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-588995cd\">\r\n\r\n\r\n<div class=\"vce-text-block\">\r\n<div id=\"el-d991001b\" class=\"vce-text-block-wrapper vce\" data-vce-do-apply=\"all el-d991001b\">\r\n<h3><strong>How We Left A Mark<\/strong><\/h3>\r\n<span style=\"font-weight: 400;\">Our strategic positioning and engaging storytelling effectively set Phanta Ray apart in the market. By focusing on an intuitive, seamless, and friendly audiovisual platform, we highlighted the software's unique value and potential. <strong>This approach not only differentiated <\/strong><\/span><strong>Phanta Ray from competitors but also aligned it with Kramer's <\/strong><span style=\"font-weight: 400;\"><strong>broader mission<\/strong> of redefining engagement in the hybrid world.<\/span>\r\n\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"vce-row-container\" data-vce-boxed-width=\"true\">\r\n<div id=\"el-803ea3ad\" class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" data-vce-do-apply=\"all el-803ea3ad\">\r\n<div class=\"vce-row-content\" data-vce-element-content=\"true\">\r\n\r\n\r\n<div id=\"el-f96fcbd0\" class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\">\r\n<div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background el-f96fcbd0\">\r\n<div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-f96fcbd0\">\r\n\r\n\r\n<div class=\"vce-text-block\">\r\n<div id=\"el-b97dd542\" class=\"vce-text-block-wrapper vce\" data-vce-do-apply=\"all el-b97dd542\">\r\n<h2><b>New Product Branding Deliverables<\/b><\/h2>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"vce-row-container\" data-vce-boxed-width=\"true\">\r\n<div id=\"el-3accb01c\" class=\"vce-row vce-row--col-gap-20 vce-row-equal-height vce-row-content--middle\" data-vce-do-apply=\"all el-3accb01c\">\r\n<div class=\"vce-row-content\" data-vce-element-content=\"true\">\r\n\r\n\r\n<div id=\"el-dca84fc8\" class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\">\r\n<div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background el-dca84fc8\">\r\n<div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-dca84fc8\">\r\n\r\n\r\n<div class=\"vce-text-block\">\r\n<div id=\"el-34358e5d\" class=\"vce-text-block-wrapper vce\" data-vce-do-apply=\"all el-34358e5d\">\r\n<h2><b>Positioning\u00a0<\/b><b>& Naming<\/b><\/h2>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"vce-single-image-container vce-single-image--align-left\">\r\n<div id=\"el-c0228b5e\" class=\"vce vce-single-image-wrapper\" data-vce-do-apply=\"all el-c0228b5e\">\r\n<figure>\r\n<div class=\"vce-single-image-figure-inner\" style=\"width: 746px;\">\r\n<div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"width: 100%; padding-bottom: 56.4343%;\"><img decoding=\"async\" class=\"vce-single-image lazyload\" title=\"143\" data-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/143-746x421.jpg\" data-srcset=\"https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/143-320x181.jpg.avif 320w, https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/143-480x271.jpg.avif 480w, https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/143-746x421.jpg 746w\" alt=\"\" width=\"746\" height=\"421\" data-img-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/143.jpg\" data-attachment-id=\"3982\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 746px; --smush-placeholder-aspect-ratio: 746\/421;\" data-smush-avif-fallback=\"{&quot;data-srcset&quot;:&quot;https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/143-320x181.jpg 320w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/143-480x271.jpg 480w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/143-746x421.jpg 746w&quot;}\" \/><\/div>\r\n<\/div>\r\n<figcaption hidden=\"\"><\/figcaption><\/figure>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"vce-text-block\">\r\n<div id=\"el-ad1de640\" class=\"vce-text-block-wrapper vce\" data-vce-do-apply=\"all el-ad1de640\">\r\n<h2>Product Presentation<\/h2>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"vce-single-image-container vce-single-image--align-left\">\r\n<div id=\"el-93819ae2\" class=\"vce vce-single-image-wrapper\" data-vce-do-apply=\"all el-93819ae2\">\r\n<figure>\r\n<div class=\"vce-single-image-figure-inner\" style=\"width: 749px;\">\r\n<div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"width: 100%; padding-bottom: 56.2083%;\"><img decoding=\"async\" class=\"vce-single-image lazyload\" title=\"132\" data-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/132-749x421.jpg\" data-srcset=\"https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/132-320x180.jpg.avif 320w, https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/132-480x270.jpg.avif 480w, https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/132-749x421.jpg 749w\" alt=\"\" width=\"749\" height=\"421\" data-img-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/132.jpg\" data-attachment-id=\"3983\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 749px; --smush-placeholder-aspect-ratio: 749\/421;\" data-smush-avif-fallback=\"{&quot;data-srcset&quot;:&quot;https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/132-320x180.jpg 320w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/132-480x270.jpg 480w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/132-749x421.jpg 749w&quot;}\" \/><\/div>\r\n<\/div>\r\n<figcaption hidden=\"\"><\/figcaption><\/figure>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"vce-row-container\" data-vce-boxed-width=\"true\">\r\n<div id=\"el-4015fa89\" class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" data-vce-do-apply=\"all el-4015fa89\">\r\n<div class=\"vce-row-content\" data-vce-element-content=\"true\">\r\n\r\n\r\n<div id=\"el-9d3984a1\" class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\">\r\n<div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background el-9d3984a1\">\r\n<div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-9d3984a1\">\r\n\r\n\r\n<div class=\"vce-text-block\">\r\n<div id=\"el-1fc372c4\" class=\"vce-text-block-wrapper vce\" data-vce-do-apply=\"all el-1fc372c4\">\r\n<h2><b>Product Video<\/b><\/h2>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"vce-single-image-container vce-single-image--align-left\">\r\n<div id=\"el-e975bdb2\" class=\"vce vce-single-image-wrapper\" data-vce-do-apply=\"all el-e975bdb2\">\r\n<figure>\r\n<div class=\"vce-single-image-figure-inner\" style=\"width: 829px;\">\r\n<div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"width: 100%; padding-bottom: 56.3329%;\"><img decoding=\"async\" class=\"vce-single-image lazyload\" title=\"135\" data-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/135-829x467.jpg\" data-srcset=\"https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/135-320x180.jpg.avif 320w, https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/135-480x270.jpg.avif 480w, https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/135-800x451.jpg.avif 800w, https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/135-829x467.jpg 829w\" alt=\"\" width=\"829\" height=\"467\" data-img-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/135.jpg\" data-attachment-id=\"3984\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 829px; --smush-placeholder-aspect-ratio: 829\/467;\" data-smush-avif-fallback=\"{&quot;data-srcset&quot;:&quot;https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/135-320x180.jpg 320w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/135-480x270.jpg 480w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/135-800x451.jpg 800w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/135-829x467.jpg 829w&quot;}\" \/><\/div>\r\n<\/div>\r\n<figcaption>#image_title<\/figcaption><\/figure>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The Challenge To craft a compelling story for Kramer\u2019s new software product that aligned with their new brand positioning. The Solution We built a differentiated concept that emphasized intuitive user&hellip;<\/p>","protected":false},"author":2,"featured_media":3978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-3998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"The Challenge To craft a compelling story for Kramer\u2019s new software product that aligned with their new brand positioning. The Solution We built a differentiated concept that emphasized intuitive user experiences and seamless integration. To bring this concept to life. 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