{"id":3958,"date":"2026-04-29T15:15:41","date_gmt":"2026-04-29T12:15:41","guid":{"rendered":"https:\/\/we.leave-mark.com\/?p=3958"},"modified":"2026-04-30T09:59:16","modified_gmt":"2026-04-30T06:59:16","slug":"kramer-strategic-narrative-and-brand-transformation","status":"publish","type":"post","link":"https:\/\/we.leave-mark.com\/he\/case-studies\/kramer-strategic-narrative-and-brand-transformation\/","title":{"rendered":"Kramer &#8211; Strategic Narrative And brand  Transformation"},"content":{"rendered":"<div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-abdefde8\" data-vce-do-apply=\"all el-abdefde8\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-f95e5142\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-f95e5142\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-f95e5142\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-d663ee7f\" data-vce-do-apply=\"all el-d663ee7f\"><h2><span style=\"font-weight: 400;\">The Challenge\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">Kramer Electronics, known as a \"boxes and cables\" <\/span><span style=\"font-weight: 400;\">company, faced a significant challenge during the Covid\u00a0 <\/span><span style=\"font-weight: 400;\">pandemic, with the increased demand for connectivity. <strong>They sought to reposition themselves to better align with the new market demands, emphasizing their role <\/strong><\/span><strong>in integrating digital and physical worlds.\u00a0\u00a0<\/strong><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-20 vce-row-equal-height vce-row-content--top\" id=\"el-e918da83\" data-vce-do-apply=\"all el-e918da83\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-d70b2095\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-d70b2095\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-d70b2095\"><div class=\"vce-single-image-container vce-single-image--align-left\"><div class=\"vce vce-single-image-wrapper\" id=\"el-cec25af5\" data-vce-do-apply=\"all el-cec25af5\"><figure><div class=\"vce-single-image-figure-inner\" style=\"width: 733px;\"><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"width: 100%; padding-bottom: 56.2074%;\"><img decoding=\"async\" class=\"vce-single-image lazyload\"  width=\"733\" height=\"412\" data-srcset=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/28-320x180.jpg 320w, https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/28-480x270.jpg.avif 480w, https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/28-733x412.jpg 733w\" data-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/28-733x412.jpg\" data-img-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/28.jpg\" data-attachment-id=\"3962\"  alt=\"Neon yin-yang-shaped logo labeled 'Business of Today' and 'Business of Tomorrow' on a grid, with glowing chess pieces nearby.\" title=\"28\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 733px; --smush-placeholder-aspect-ratio: 733\/412;\" data-smush-avif-fallback=\"{&quot;data-srcset&quot;:&quot;https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/28-320x180.jpg 320w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/28-480x270.jpg 480w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/28-733x412.jpg 733w&quot;}\" \/><\/div><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><\/div><\/div><\/div><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last\" id=\"el-45f5bda7\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-45f5bda7\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-45f5bda7\"><div class=\"vce-single-image-container vce-single-image--align-left\"><div class=\"vce vce-single-image-wrapper\" id=\"el-2b755be2\" data-vce-do-apply=\"all el-2b755be2\"><figure><div class=\"vce-single-image-figure-inner\" style=\"width: 733px;\"><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"width: 100%; padding-bottom: 56.2074%;\"><img decoding=\"async\" class=\"vce-single-image lazyload\"  width=\"733\" height=\"412\" data-srcset=\"https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/25-320x180.jpg.avif 320w, https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/25-480x270.jpg.avif 480w, https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/25-733x412.jpg 733w\" data-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/25-733x412.jpg\" data-img-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/25.jpg\" data-attachment-id=\"3963\"  alt=\"Framework diagram with neon concentric rings around 'Culture and organization' at center, labeled Operational efficiency, Go To Market, Product technology, and Intended markets & business models, each posing strategic questions like 'What are the markets we intend to serve?' and 'How are we going to make profit from it?'.\" title=\"25\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 733px; --smush-placeholder-aspect-ratio: 733\/412;\" data-smush-avif-fallback=\"{&quot;data-srcset&quot;:&quot;https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/25-320x180.jpg 320w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/25-480x270.jpg 480w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/25-733x412.jpg 733w&quot;}\" \/><\/div><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-36692373\" data-vce-do-apply=\"all el-36692373\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-6da85392\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-6da85392\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-6da85392\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-44ee1e65\" data-vce-do-apply=\"all el-44ee1e65\"><h2>The Solution\u00a0<\/h2><p><span style=\"font-weight: 400;\">Position Kramer as an enabler for engagement, <\/span><span style=\"font-weight: 400;\">connecting the physical and digital worlds. This came to life through the statement: <strong>\"We power engagement in the most intuitive end -to- end audio - visual experiences \u201d<\/strong> This concept guided the work and was implemented in <\/span><span style=\"font-weight: 400;\">updated brand messaging, and marketing assets.<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-20 vce-row-equal-height vce-row-content--top\" id=\"el-5c458c98\" data-vce-do-apply=\"all el-5c458c98\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-0e66f425\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-0e66f425\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-0e66f425\"><div class=\"vce-single-image-container vce-single-image--align-left\"><div class=\"vce vce-single-image-wrapper\" id=\"el-af83f1d9\" data-vce-do-apply=\"all el-af83f1d9\"><figure><div class=\"vce-single-image-figure-inner\" style=\"width: 688px;\"><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"width: 100%; padding-bottom: 56.1047%;\"><img decoding=\"async\" class=\"vce-single-image lazyload\"  width=\"688\" height=\"386\" data-srcset=\"https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/63-320x180.jpg.avif 320w, https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/63-480x269.jpg.avif 480w, https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/63-688x386.jpg 688w\" data-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/63-688x386.jpg\" data-img-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/63.jpg\" data-attachment-id=\"3968\"  alt=\"\" title=\"63\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 688px; --smush-placeholder-aspect-ratio: 688\/386;\" data-smush-avif-fallback=\"{&quot;data-srcset&quot;:&quot;https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/63-320x180.jpg 320w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/63-480x269.jpg 480w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/63-688x386.jpg 688w&quot;}\" \/><\/div><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><\/div><\/div><\/div><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last\" id=\"el-9fbfee2f\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-9fbfee2f\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-9fbfee2f\"><div class=\"vce-single-image-container vce-single-image--align-left\"><div class=\"vce vce-single-image-wrapper\" id=\"el-fc3dc54d\" data-vce-do-apply=\"all el-fc3dc54d\"><figure><div class=\"vce-single-image-figure-inner\" style=\"width: 689px;\"><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"width: 100%; padding-bottom: 56.3135%;\"><img decoding=\"async\" class=\"vce-single-image lazyload\"  width=\"689\" height=\"388\" data-srcset=\"https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/70-320x180.jpg.avif 320w, https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/70-480x270.jpg.avif 480w, https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/70-689x388.jpg 689w\" data-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/70-689x388.jpg\" data-img-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/70.jpg\" data-attachment-id=\"3969\"  alt=\"\" title=\"70\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 689px; --smush-placeholder-aspect-ratio: 689\/388;\" data-smush-avif-fallback=\"{&quot;data-srcset&quot;:&quot;https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/70-320x180.jpg 320w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/70-480x270.jpg 480w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/70-689x388.jpg 689w&quot;}\" \/><\/div><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-f3a39365\" data-vce-do-apply=\"all el-f3a39365\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-94dafd32\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-94dafd32\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-94dafd32\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-9b5e286b\" data-vce-do-apply=\"all el-9b5e286b\"><h2><span style=\"font-weight: 400;\">How We Left A Mark\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">We helped Kramer transform from a hardware - focused company to a forward - thinking brand. <strong>Our strategic narrative positioned Kramer at the forefront of the hybrid world, emphasizing their role in seamless\u00a0 and engaging audiovisual experiences.<\/strong> We continue to <\/span><span style=\"font-weight: 400;\">work with Kramer to bring this vision to life.<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-20 vce-row-equal-height vce-row-content--middle\" id=\"el-12bf6402\" data-vce-do-apply=\"all el-12bf6402\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-3f8b0ecd\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-3f8b0ecd\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-3f8b0ecd\"><div class=\"vce-single-image-container vce-single-image--align-left\"><div class=\"vce vce-single-image-wrapper\" id=\"el-6c6cb96f\" data-vce-do-apply=\"all el-6c6cb96f\"><figure><div class=\"vce-single-image-figure-inner\" style=\"width: 689px;\"><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"width: 100%; padding-bottom: 56.3135%;\"><img decoding=\"async\" class=\"vce-single-image lazyload\"  width=\"689\" height=\"388\" data-srcset=\"https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/66-320x180.jpg.avif 320w, https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/66-480x270.jpg.avif 480w, https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/66-689x388.jpg 689w\" data-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/66-689x388.jpg\" data-img-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/66.jpg\" data-attachment-id=\"3970\"  alt=\"\" title=\"66\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 689px; --smush-placeholder-aspect-ratio: 689\/388;\" data-smush-avif-fallback=\"{&quot;data-srcset&quot;:&quot;https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/66-320x180.jpg 320w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/66-480x270.jpg 480w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/66-689x388.jpg 689w&quot;}\" \/><\/div><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><\/div><\/div><\/div><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last\" id=\"el-4c48839e\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-4c48839e\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-4c48839e\"><div class=\"vce-single-image-container vce-single-image--align-left\"><div class=\"vce vce-single-image-wrapper\" id=\"el-c76f86f5\" data-vce-do-apply=\"all el-c76f86f5\"><figure><div class=\"vce-single-image-figure-inner\" style=\"width: 689px;\"><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"width: 100%; padding-bottom: 56.3135%;\"><img decoding=\"async\" class=\"vce-single-image lazyload\"  width=\"689\" height=\"388\" data-srcset=\"https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/68-320x180.jpg.avif 320w, https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/68-480x270.jpg.avif 480w, https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/68-689x388.jpg 689w\" data-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/68-689x388.jpg\" data-img-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/68.jpg\" data-attachment-id=\"3971\"  alt=\"\" title=\"68\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 689px; --smush-placeholder-aspect-ratio: 689\/388;\" data-smush-avif-fallback=\"{&quot;data-srcset&quot;:&quot;https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/68-320x180.jpg 320w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/68-480x270.jpg 480w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/68-689x388.jpg 689w&quot;}\" \/><\/div><\/div><figcaption>#image_title<\/figcaption><\/figure><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--middle\" id=\"el-efdcb4e1\" data-vce-do-apply=\"all el-efdcb4e1\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-0d375e72\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-0d375e72\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-0d375e72\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-713d1456\" data-vce-do-apply=\"all el-713d1456\"><h2><b>Strategic Narrative Deliverables<\/b><\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" id=\"el-4b0fcfad\" data-vce-do-apply=\"all el-4b0fcfad\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-1343b038\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-1343b038\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-1343b038\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-1fcde145\" data-vce-do-apply=\"all el-1fcde145\"><h2><b>Brand Manifest -\u00a0<\/b><b>VIDEO<\/b><\/h2><\/div><\/div><div class=\"vce-vim-video-player vce-vim-video-player--align-center vce-vim-video-player--size-1280x720\"><div class=\"vce vce-vim-video-player-wrapper\" id=\"el-a69b0d0a\" data-vce-do-apply=\"all el-a69b0d0a\" style=\"width: 1280px;\"><div class=\"vce-vim-video-player-inner\"><iframe class=\"vce-vim-video-player-iframe lazyload\" data-src=\"\/\/player.vimeo.com\/video\/698511919?autopause=0&autoplay=1&muted=1&color=fff&loop=1\" frameborder=\"0\" allowfullscreen=\"true\" title=\"Vimeo video\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-load-mode=\"1\"><\/iframe><\/div><\/div><\/div><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-6f703d3b\" data-vce-do-apply=\"all el-6f703d3b\"><p><span style=\"font-weight: 400;\">Showcased through an <\/span><span style=\"font-weight: 400;\">animated video, capturing the <\/span><span style=\"font-weight: 400;\">essence of the new brand.<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vce-row-container\" data-vce-boxed-width=\"true\"><div class=\"vce-row vce-row--col-gap-20 vce-row-equal-height vce-row-content--top\" id=\"el-bc88f981\" data-vce-do-apply=\"all el-bc88f981\"><div class=\"vce-row-content\" data-vce-element-content=\"true\"><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-first vce-col--lg-first vce-col--xl-first\" id=\"el-365f3bb2\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-365f3bb2\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-365f3bb2\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-d17061ec\" data-vce-do-apply=\"all el-d17061ec\"><h3>Messaging & Portfolio<\/h3><\/div><\/div><div class=\"vce-single-image-container vce-single-image--align-left\"><div class=\"vce vce-single-image-wrapper\" id=\"el-94ad8692\" data-vce-do-apply=\"all el-94ad8692\"><figure><div class=\"vce-single-image-figure-inner\" style=\"width: 749px;\"><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"width: 100%; padding-bottom: 56.2083%;\"><img decoding=\"async\" class=\"vce-single-image lazyload\"  width=\"749\" height=\"421\" data-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/77.png\" data-img-data-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/77.png\" data-attachment-id=\"3976\"  alt=\"\" title=\"77\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 749px; --smush-placeholder-aspect-ratio: 749\/421;\" \/><\/div><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-cc5681f2\" data-vce-do-apply=\"all el-cc5681f2\"><p><span style=\"font-weight: 400;\">Redefined to tell the new strategic narrative, emphasizing Kramer's <\/span><span style=\"font-weight: 400;\">evolved mission.<\/span><\/p><\/div><\/div><\/div><\/div><\/div><div class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last\" id=\"el-c14038d8\"><div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background  el-c14038d8\"><div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-c14038d8\"><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-e178ca0d\" data-vce-do-apply=\"all el-e178ca0d\"><h3>Company Deck<\/h3><\/div><\/div><div class=\"vce-single-image-container vce-single-image--align-left\"><div class=\"vce vce-single-image-wrapper\" id=\"el-86283cf6\" data-vce-do-apply=\"all el-86283cf6\"><figure><div class=\"vce-single-image-figure-inner\" style=\"width: 749px;\"><div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"width: 100%; padding-bottom: 56.2083%;\"><img decoding=\"async\" class=\"vce-single-image lazyload\"  width=\"749\" height=\"421\" data-srcset=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/75-320x180.jpg 320w, https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/75-480x270.jpg.avif 480w, https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/75-749x421.jpg 749w\" data-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/75-749x421.jpg\" data-img-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/75.jpg\" data-attachment-id=\"3975\"  alt=\"\" title=\"75\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 749px; --smush-placeholder-aspect-ratio: 749\/421;\" data-smush-avif-fallback=\"{&quot;data-srcset&quot;:&quot;https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/75-320x180.jpg 320w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/75-480x270.jpg 480w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/75-749x421.jpg 749w&quot;}\" \/><\/div><\/div><figcaption hidden=\"\"><\/figcaption><\/figure><\/div><\/div><div class=\"vce-text-block\"><div class=\"vce-text-block-wrapper vce\" id=\"el-9805b1ae\" data-vce-do-apply=\"all el-9805b1ae\"><p><span style=\"font-weight: 400;\">Created to communicate the new story to employees, board, <\/span><span style=\"font-weight: 400;\">investors, and clients.<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>The Challenge\u00a0Kramer Electronics, known as a &#8220;boxes and cables&#8221; company, faced a significant challenge during the Covid\u00a0 pandemic, with the increased demand for connectivity. 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