{"id":3958,"date":"2026-04-29T15:15:41","date_gmt":"2026-04-29T12:15:41","guid":{"rendered":"https:\/\/we.leave-mark.com\/?p=3958"},"modified":"2026-05-04T08:24:40","modified_gmt":"2026-05-04T05:24:40","slug":"kramer-strategic-narrative-and-brand-transformation","status":"publish","type":"post","link":"https:\/\/we.leave-mark.com\/he\/case-studies\/kramer-strategic-narrative-and-brand-transformation\/","title":{"rendered":"Kramer &#8211; Strategic Narrative And brand  Transformation"},"content":{"rendered":"<div class=\"vce-row-container\" data-vce-boxed-width=\"true\">\r\n<div id=\"el-abdefde8\" class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" data-vce-do-apply=\"all el-abdefde8\">\r\n<div class=\"vce-row-content\" data-vce-element-content=\"true\">\r\n\r\n\r\n<div id=\"el-f95e5142\" class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\">\r\n<div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background el-f95e5142\">\r\n<div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-f95e5142\">\r\n\r\n\r\n<div class=\"vce-text-block\">\r\n<div id=\"el-d663ee7f\" class=\"vce-text-block-wrapper vce\" data-vce-do-apply=\"all el-d663ee7f\">\r\n<h2><span style=\"font-weight: 400;\">The Challenge\u00a0<\/span><\/h2>\r\n<span style=\"font-weight: 400;\">Kramer Electronics, known as a \"boxes and cables\" <\/span><span style=\"font-weight: 400;\">company, faced a significant challenge during the Covid\u00a0 <\/span><span style=\"font-weight: 400;\">pandemic, with the increased demand for connectivity. <strong>They sought to reposition themselves to better align with the new market demands, emphasizing their role <\/strong><\/span><strong>in integrating digital and physical worlds.\u00a0\u00a0<\/strong>\r\n\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"vce-row-container\" data-vce-boxed-width=\"true\">\r\n<div id=\"el-e918da83\" class=\"vce-row vce-row--col-gap-20 vce-row-equal-height vce-row-content--top\" data-vce-do-apply=\"all el-e918da83\">\r\n<div class=\"vce-row-content\" data-vce-element-content=\"true\">\r\n\r\n\r\n<div id=\"el-d70b2095\" class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-first vce-col--lg-first vce-col--xl-first\">\r\n<div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background el-d70b2095\">\r\n<div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-d70b2095\">\r\n\r\n\r\n<div class=\"vce-single-image-container vce-single-image--align-left\">\r\n<div id=\"el-cec25af5\" class=\"vce vce-single-image-wrapper\" data-vce-do-apply=\"all el-cec25af5\">\r\n<figure>\r\n<div class=\"vce-single-image-figure-inner\" style=\"width: 733px;\">\r\n<div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"width: 100%; padding-bottom: 56.2074%;\"><img decoding=\"async\" class=\"vce-single-image lazyload\" title=\"28\" data-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/28-733x412.jpg\" data-srcset=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/28-320x180.jpg 320w, https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/28-480x270.jpg.avif 480w, https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/28-733x412.jpg 733w\" alt=\"Neon yin-yang-shaped logo labeled 'Business of Today' and 'Business of Tomorrow' on a grid, with glowing chess pieces nearby.\" width=\"733\" height=\"412\" data-img-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/28.jpg\" data-attachment-id=\"3962\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 733px; --smush-placeholder-aspect-ratio: 733\/412;\" data-smush-avif-fallback=\"{&quot;data-srcset&quot;:&quot;https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/28-320x180.jpg 320w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/28-480x270.jpg 480w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/28-733x412.jpg 733w&quot;}\" \/><\/div>\r\n<\/div>\r\n<figcaption hidden=\"\"><\/figcaption><\/figure>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div id=\"el-45f5bda7\" class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last\">\r\n<div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background el-45f5bda7\">\r\n<div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-45f5bda7\">\r\n\r\n\r\n<div class=\"vce-single-image-container vce-single-image--align-left\">\r\n<div id=\"el-2b755be2\" class=\"vce vce-single-image-wrapper\" data-vce-do-apply=\"all el-2b755be2\">\r\n<figure>\r\n<div class=\"vce-single-image-figure-inner\" style=\"width: 733px;\">\r\n<div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"width: 100%; padding-bottom: 56.2074%;\"><img decoding=\"async\" class=\"vce-single-image lazyload\" title=\"25\" data-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/25-733x412.jpg\" data-srcset=\"https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/25-320x180.jpg.avif 320w, https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/25-480x270.jpg.avif 480w, https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/25-733x412.jpg 733w\" alt=\"Framework diagram with neon concentric rings around 'Culture and organization' at center, labeled Operational efficiency, Go To Market, Product technology, and Intended markets & business models, each posing strategic questions like 'What are the markets we intend to serve?' and 'How are we going to make profit from it?'.\" width=\"733\" height=\"412\" data-img-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/25.jpg\" data-attachment-id=\"3963\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 733px; --smush-placeholder-aspect-ratio: 733\/412;\" data-smush-avif-fallback=\"{&quot;data-srcset&quot;:&quot;https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/25-320x180.jpg 320w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/25-480x270.jpg 480w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/25-733x412.jpg 733w&quot;}\" \/><\/div>\r\n<\/div>\r\n<figcaption hidden=\"\"><\/figcaption><\/figure>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"vce-row-container\" data-vce-boxed-width=\"true\">\r\n<div id=\"el-36692373\" class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" data-vce-do-apply=\"all el-36692373\">\r\n<div class=\"vce-row-content\" data-vce-element-content=\"true\">\r\n\r\n\r\n<div id=\"el-6da85392\" class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\">\r\n<div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background el-6da85392\">\r\n<div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-6da85392\">\r\n\r\n\r\n<div class=\"vce-text-block\">\r\n<div id=\"el-44ee1e65\" class=\"vce-text-block-wrapper vce\" data-vce-do-apply=\"all el-44ee1e65\">\r\n<h2>The Solution<\/h2>\r\n<span style=\"font-weight: 400;\">Position Kramer as an enabler for engagement, <\/span><span style=\"font-weight: 400;\">connecting the physical and digital worlds. This came to life through the statement: <strong>\"We power engagement in the most intuitive end -to- end audio - visual experiences \u201d<\/strong> This concept guided the work and was implemented in <\/span><span style=\"font-weight: 400;\">updated brand messaging, and marketing assets.<\/span>\r\n\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"vce-row-container\" data-vce-boxed-width=\"true\">\r\n<div id=\"el-5c458c98\" class=\"vce-row vce-row--col-gap-20 vce-row-equal-height vce-row-content--top\" data-vce-do-apply=\"all el-5c458c98\">\r\n<div class=\"vce-row-content\" data-vce-element-content=\"true\">\r\n\r\n\r\n<div id=\"el-0e66f425\" class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-first vce-col--lg-first vce-col--xl-first\">\r\n<div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background el-0e66f425\">\r\n<div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-0e66f425\">\r\n\r\n\r\n<div class=\"vce-single-image-container vce-single-image--align-left\">\r\n<div id=\"el-af83f1d9\" class=\"vce vce-single-image-wrapper\" data-vce-do-apply=\"all el-af83f1d9\">\r\n<figure>\r\n<div class=\"vce-single-image-figure-inner\" style=\"width: 688px;\">\r\n<div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"width: 100%; padding-bottom: 56.1047%;\"><img decoding=\"async\" class=\"vce-single-image lazyload\" title=\"63\" data-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/63-688x386.jpg\" data-srcset=\"https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/63-320x180.jpg.avif 320w, https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/63-480x269.jpg.avif 480w, https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/63-688x386.jpg 688w\" alt=\"\" width=\"688\" height=\"386\" data-img-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/63.jpg\" data-attachment-id=\"3968\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 688px; --smush-placeholder-aspect-ratio: 688\/386;\" data-smush-avif-fallback=\"{&quot;data-srcset&quot;:&quot;https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/63-320x180.jpg 320w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/63-480x269.jpg 480w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/63-688x386.jpg 688w&quot;}\" \/><\/div>\r\n<\/div>\r\n<figcaption hidden=\"\"><\/figcaption><\/figure>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div id=\"el-9fbfee2f\" class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last\">\r\n<div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background el-9fbfee2f\">\r\n<div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-9fbfee2f\">\r\n\r\n\r\n<div class=\"vce-single-image-container vce-single-image--align-left\">\r\n<div id=\"el-fc3dc54d\" class=\"vce vce-single-image-wrapper\" data-vce-do-apply=\"all el-fc3dc54d\">\r\n<figure>\r\n<div class=\"vce-single-image-figure-inner\" style=\"width: 689px;\">\r\n<div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"width: 100%; padding-bottom: 56.3135%;\"><img decoding=\"async\" class=\"vce-single-image lazyload\" title=\"70\" data-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/70-689x388.jpg\" data-srcset=\"https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/70-320x180.jpg.avif 320w, https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/70-480x270.jpg.avif 480w, https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/70-689x388.jpg 689w\" alt=\"\" width=\"689\" height=\"388\" data-img-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/70.jpg\" data-attachment-id=\"3969\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 689px; --smush-placeholder-aspect-ratio: 689\/388;\" data-smush-avif-fallback=\"{&quot;data-srcset&quot;:&quot;https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/70-320x180.jpg 320w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/70-480x270.jpg 480w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/70-689x388.jpg 689w&quot;}\" \/><\/div>\r\n<\/div>\r\n<figcaption hidden=\"\"><\/figcaption><\/figure>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"vce-row-container\" data-vce-boxed-width=\"true\">\r\n<div id=\"el-f3a39365\" class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" data-vce-do-apply=\"all el-f3a39365\">\r\n<div class=\"vce-row-content\" data-vce-element-content=\"true\">\r\n\r\n\r\n<div id=\"el-94dafd32\" class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\">\r\n<div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background el-94dafd32\">\r\n<div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-94dafd32\">\r\n\r\n\r\n<div class=\"vce-text-block\">\r\n<div id=\"el-9b5e286b\" class=\"vce-text-block-wrapper vce\" data-vce-do-apply=\"all el-9b5e286b\">\r\n<h2><span style=\"font-weight: 400;\">How We Left A Mark\u00a0<\/span><\/h2>\r\n<span style=\"font-weight: 400;\">We helped Kramer transform from a hardware - focused company to a forward - thinking brand. <strong>Our strategic narrative positioned Kramer at the forefront of the hybrid world, emphasizing their role in seamless\u00a0 and engaging audiovisual experiences.<\/strong> We continue to <\/span><span style=\"font-weight: 400;\">work with Kramer to bring this vision to life.<\/span>\r\n\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"vce-row-container\" data-vce-boxed-width=\"true\">\r\n<div id=\"el-12bf6402\" class=\"vce-row vce-row--col-gap-20 vce-row-equal-height vce-row-content--middle\" data-vce-do-apply=\"all el-12bf6402\">\r\n<div class=\"vce-row-content\" data-vce-element-content=\"true\">\r\n\r\n\r\n<div id=\"el-3f8b0ecd\" class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-first vce-col--lg-first vce-col--xl-first\">\r\n<div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background el-3f8b0ecd\">\r\n<div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-3f8b0ecd\">\r\n\r\n\r\n<div class=\"vce-single-image-container vce-single-image--align-left\">\r\n<div id=\"el-6c6cb96f\" class=\"vce vce-single-image-wrapper\" data-vce-do-apply=\"all el-6c6cb96f\">\r\n<figure>\r\n<div class=\"vce-single-image-figure-inner\" style=\"width: 689px;\">\r\n<div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"width: 100%; padding-bottom: 56.3135%;\"><img decoding=\"async\" class=\"vce-single-image lazyload\" title=\"66\" data-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/66-689x388.jpg\" data-srcset=\"https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/66-320x180.jpg.avif 320w, https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/66-480x270.jpg.avif 480w, https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/66-689x388.jpg 689w\" alt=\"\" width=\"689\" height=\"388\" data-img-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/66.jpg\" data-attachment-id=\"3970\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 689px; --smush-placeholder-aspect-ratio: 689\/388;\" data-smush-avif-fallback=\"{&quot;data-srcset&quot;:&quot;https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/66-320x180.jpg 320w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/66-480x270.jpg 480w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/66-689x388.jpg 689w&quot;}\" \/><\/div>\r\n<\/div>\r\n<figcaption hidden=\"\"><\/figcaption><\/figure>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div id=\"el-4c48839e\" class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last\">\r\n<div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background el-4c48839e\">\r\n<div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-4c48839e\">\r\n\r\n\r\n<div class=\"vce-single-image-container vce-single-image--align-left\">\r\n<div id=\"el-c76f86f5\" class=\"vce vce-single-image-wrapper\" data-vce-do-apply=\"all el-c76f86f5\">\r\n<figure>\r\n<div class=\"vce-single-image-figure-inner\" style=\"width: 689px;\">\r\n<div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"width: 100%; padding-bottom: 56.3135%;\"><img decoding=\"async\" class=\"vce-single-image lazyload\" title=\"68\" data-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/68-689x388.jpg\" data-srcset=\"https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/68-320x180.jpg.avif 320w, https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/68-480x270.jpg.avif 480w, https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/68-689x388.jpg 689w\" alt=\"\" width=\"689\" height=\"388\" data-img-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/68.jpg\" data-attachment-id=\"3971\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 689px; --smush-placeholder-aspect-ratio: 689\/388;\" data-smush-avif-fallback=\"{&quot;data-srcset&quot;:&quot;https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/68-320x180.jpg 320w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/68-480x270.jpg 480w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/68-689x388.jpg 689w&quot;}\" \/><\/div>\r\n<\/div>\r\n<figcaption>#image_title<\/figcaption><\/figure>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"vce-row-container\" data-vce-boxed-width=\"true\">\r\n<div id=\"el-efdcb4e1\" class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--middle\" data-vce-do-apply=\"all el-efdcb4e1\">\r\n<div class=\"vce-row-content\" data-vce-element-content=\"true\">\r\n\r\n\r\n<div id=\"el-0d375e72\" class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\">\r\n<div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background el-0d375e72\">\r\n<div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-0d375e72\">\r\n\r\n\r\n<div class=\"vce-text-block\">\r\n<div id=\"el-713d1456\" class=\"vce-text-block-wrapper vce\" data-vce-do-apply=\"all el-713d1456\">\r\n<h2><b>Strategic Narrative Deliverables<\/b><\/h2>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"vce-row-container\" data-vce-boxed-width=\"true\">\r\n<div id=\"el-4b0fcfad\" class=\"vce-row vce-row--col-gap-30 vce-row-equal-height vce-row-content--top\" data-vce-do-apply=\"all el-4b0fcfad\">\r\n<div class=\"vce-row-content\" data-vce-element-content=\"true\">\r\n\r\n\r\n<div id=\"el-1343b038\" class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last vce-col--md-first vce-col--lg-first vce-col--xl-first\">\r\n<div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background el-1343b038\">\r\n<div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-1343b038\">\r\n\r\n\r\n<div class=\"vce-text-block\">\r\n<div id=\"el-1fcde145\" class=\"vce-text-block-wrapper vce\" data-vce-do-apply=\"all el-1fcde145\">\r\n<h2><b>Brand Manifest -\u00a0<\/b><b>VIDEO<\/b><\/h2>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"vce-vim-video-player vce-vim-video-player--align-center vce-vim-video-player--size-1280x720\">\r\n<div id=\"el-a69b0d0a\" class=\"vce vce-vim-video-player-wrapper\" style=\"width: 1280px;\" data-vce-do-apply=\"all el-a69b0d0a\">\r\n<div class=\"vce-vim-video-player-inner\"><iframe class=\"vce-vim-video-player-iframe lazyload\" title=\"Vimeo video\" data-src=\"\/\/player.vimeo.com\/video\/698511919?autopause=0&autoplay=1&muted=1&color=fff&loop=1\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-load-mode=\"1\"><\/iframe><\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"vce-text-block\">\r\n<div id=\"el-6f703d3b\" class=\"vce-text-block-wrapper vce\" data-vce-do-apply=\"all el-6f703d3b\">\r\n\r\n<span style=\"font-weight: 400;\">Showcased through an <\/span><span style=\"font-weight: 400;\">animated video, capturing the <\/span><span style=\"font-weight: 400;\">essence of the new brand.<\/span>\r\n\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"vce-row-container\" data-vce-boxed-width=\"true\">\r\n<div id=\"el-bc88f981\" class=\"vce-row vce-row--col-gap-20 vce-row-equal-height vce-row-content--top\" data-vce-do-apply=\"all el-bc88f981\">\r\n<div class=\"vce-row-content\" data-vce-element-content=\"true\">\r\n\r\n\r\n<div id=\"el-365f3bb2\" class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-first vce-col--lg-first vce-col--xl-first\">\r\n<div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background el-365f3bb2\">\r\n<div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-365f3bb2\">\r\n\r\n\r\n<div class=\"vce-text-block\">\r\n<div id=\"el-d17061ec\" class=\"vce-text-block-wrapper vce\" data-vce-do-apply=\"all el-d17061ec\">\r\n<h3>Messaging & Portfolio<\/h3>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"vce-single-image-container vce-single-image--align-left\">\r\n<div id=\"el-94ad8692\" class=\"vce vce-single-image-wrapper\" data-vce-do-apply=\"all el-94ad8692\">\r\n<figure>\r\n<div class=\"vce-single-image-figure-inner\" style=\"width: 749px;\">\r\n<div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"width: 100%; padding-bottom: 56.2083%;\"><img decoding=\"async\" class=\"vce-single-image lazyload\" title=\"77\" data-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/77.png\" alt=\"\" width=\"749\" height=\"421\" data-img-data-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/77.png\" data-attachment-id=\"3976\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 749px; --smush-placeholder-aspect-ratio: 749\/421;\" \/><\/div>\r\n<\/div>\r\n<figcaption hidden=\"\"><\/figcaption><\/figure>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"vce-text-block\">\r\n<div id=\"el-cc5681f2\" class=\"vce-text-block-wrapper vce\" data-vce-do-apply=\"all el-cc5681f2\">\r\n\r\n<span style=\"font-weight: 400;\">Redefined to tell the new strategic narrative, emphasizing Kramer's <\/span><span style=\"font-weight: 400;\">evolved mission.<\/span>\r\n\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<div id=\"el-c14038d8\" class=\"vce-col vce-col--md-auto vce-col--xs-1 vce-col--xs-last vce-col--xs-first vce-col--sm-last vce-col--sm-first vce-col--md-last vce-col--lg-last vce-col--xl-last\">\r\n<div class=\"vce-col-inner\" data-vce-do-apply=\"border margin background el-c14038d8\">\r\n<div class=\"vce-col-content\" data-vce-element-content=\"true\" data-vce-do-apply=\"padding el-c14038d8\">\r\n\r\n\r\n<div class=\"vce-text-block\">\r\n<div id=\"el-e178ca0d\" class=\"vce-text-block-wrapper vce\" data-vce-do-apply=\"all el-e178ca0d\">\r\n<h3>Company Deck<\/h3>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"vce-single-image-container vce-single-image--align-left\">\r\n<div id=\"el-86283cf6\" class=\"vce vce-single-image-wrapper\" data-vce-do-apply=\"all el-86283cf6\">\r\n<figure>\r\n<div class=\"vce-single-image-figure-inner\" style=\"width: 749px;\">\r\n<div class=\"vce-single-image-inner vce-single-image--absolute\" style=\"width: 100%; padding-bottom: 56.2083%;\"><img decoding=\"async\" class=\"vce-single-image lazyload\" title=\"75\" data-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/75-749x421.jpg\" data-srcset=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/75-320x180.jpg 320w, https:\/\/we.leave-mark.com\/wp-content\/smush-avif\/2026\/04\/75-480x270.jpg.avif 480w, https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/75-749x421.jpg 749w\" alt=\"\" width=\"749\" height=\"421\" data-img-src=\"https:\/\/we.leave-mark.com\/wp-content\/uploads\/2026\/04\/75.jpg\" data-attachment-id=\"3975\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 749px; --smush-placeholder-aspect-ratio: 749\/421;\" data-smush-avif-fallback=\"{&quot;data-srcset&quot;:&quot;https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/75-320x180.jpg 320w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/75-480x270.jpg 480w, https:\\\/\\\/we.leave-mark.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/75-749x421.jpg 749w&quot;}\" \/><\/div>\r\n<\/div>\r\n<figcaption hidden=\"\"><\/figcaption><\/figure>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"vce-text-block\">\r\n<div id=\"el-9805b1ae\" class=\"vce-text-block-wrapper vce\" data-vce-do-apply=\"all el-9805b1ae\">\r\n\r\n<span style=\"font-weight: 400;\">Created to communicate the new story to employees, board, <\/span><span style=\"font-weight: 400;\">investors, and clients.<\/span>\r\n\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The Challenge\u00a0 Kramer Electronics, known as a &#8220;boxes and cables&#8221; company, faced a significant challenge during the Covid\u00a0 pandemic, with the increased demand for connectivity. They sought to reposition themselves&hellip;<\/p>","protected":false},"author":2,"featured_media":3964,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-3958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"The Challenge Kramer Electronics, known as a &quot;boxes and cables&quot; company, faced a significant challenge during the Covid pandemic, with the increased demand for connectivity. They sought to reposition themselves to better align with the new market demands, emphasizing their role in integrating digital and physical worlds. 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