{"id":1881,"date":"2025-09-04T10:20:31","date_gmt":"2025-09-04T07:20:31","guid":{"rendered":"https:\/\/we.leave-mark.com\/?p=1881"},"modified":"2026-02-03T10:45:27","modified_gmt":"2026-02-03T08:45:27","slug":"bizzabo-and-leave-a-mark-won-a-prize-in-digidays-prestigious-competition","status":"publish","type":"post","link":"https:\/\/we.leave-mark.com\/he\/case-studies\/bizzabo-and-leave-a-mark-won-a-prize-in-digidays-prestigious-competition\/","title":{"rendered":"Bizzabo and Leave a Mark won a prize in Digiday's prestigious competition!"},"content":{"rendered":"

The winning campaign featured two animated characters \u2014 Bizzy, a cool and confident yellow cup, and Venty, a stressed-out stress ball \u2014 to highlight the contrast between outdated, complicated software and Bizzabo\u2019s fresh, user-friendly approach.<\/p>

Instead of focusing on product features, the campaign told a story \u2014 one that resonated deeply with event professionals.<\/p>

Launched just two days before a major industry conference, the campaign sparked huge buzz and a 3,000% traffic increase.<\/p>

Leave a Mark led the campaign end-to-end: strategy, concept, character development, and on-the-ground execution. The result was a high-impact campaign that positioned Bizzabo as an innovative challenger brand with heart, humor, and clarity.<\/p>

Campaign site: https:\/\/welcome.bizzabo.com\/quitventing<\/a><\/p>

Full winners list:
https:\/\/digiday.com\/announcement\/awards\/the-new-york-times-e-l-f-and-business-insider-are-2025-digiday-content-marketing-awards-winners\/<\/a><\/p>

 <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

The winning campaign featured two animated characters \u2014 Bizzy, a cool and confident yellow cup, and Venty, a stressed-out stress ball \u2014 to highlight the contrast between outdated, complicated software…<\/p>","protected":false},"author":2,"featured_media":1882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[27,28],"tags":[],"class_list":["post-1881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-magazine"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t