Kramer - New Product Branding

The Challenge

To craft a compelling story for Kramer’s new software product that aligned with their new brand positioning.

The Solution

We built a differentiated concept that emphasized intuitive user experiences and seamless integration. To bring this concept to life. We named the product " Phanta Ray," inspired by Heraclitus and the concept of "everything flows." This name encapsulated the  fluid and adaptive nature of the product.  

How We Left A Mark

Our strategic positioning and engaging storytelling effectively set Phanta Ray apart in the market. By focusing on an intuitive, seamless, and friendly audiovisual platform, we highlighted the software's unique value and potential. This approach not only differentiated Phanta Ray from competitors but also aligned it with Kramer's broader mission of redefining engagement in the hybrid world.

New Product Branding Deliverables

Product Video